IMPACT

The work, the intervention, the evidence.

Selected engagements and leadership experience across public institutions, finance, health, climate and consumer markets. Each brief states the scope of contribution without treating every engagement as a direct Coogan Woods contract.

Public sector / Research · Digital public services

Making public revenue services easier to understand

Kenya Revenue Authority / public-sector advisory

Challenge

Tax communication and digital service planning needed a clearer view of stakeholder needs and the language used to explain obligations.

Strategic intervention

Our expert team contributed stakeholder empathy mapping, baseline research, content strategy, and digital terms-of-reference work through a public-sector consulting assignment.

Enterprise contribution

Research and service recommendations supplied a practical basis for clearer digital and communication decisions. No revenue or compliance outcome is asserted.

Health & development / Brand · UX · PMO

A coherent platform for cross-border digital health

Ponea Health Holdings B.V.

Challenge

A health technology venture operating across markets needed a unified brand and customer experience for a complex service ecosystem.

Strategic intervention

Brand architecture, digital experience and UI/UX systems, product communications, and programme management support across the venture's markets.

Enterprise contribution

The engagement established a consistent strategic and experience framework for product and market development.

Other markets & institutions / Positioning · Education

Repositioning a professional education institution

Kasneb / engagement through PMS Group

Challenge

A national professional education body needed a more contemporary proposition and stronger relevance to prospective learners.

Strategic intervention

Corporate repositioning, brand concept, communications direction, and digital adoption support under senior creative leadership at PMS Group.

Enterprise contribution

The documented engagement was followed by an increase in new enrolments; the site does not attribute that change solely to the advisory work.

Financial services & FinTech / Banking · Payments · CX

Making financial infrastructure more usable

Kenswitch, First Capital Bank, Cellulant and related engagements

Challenge

Banks, switches, and payment platforms must translate complex infrastructure into trustworthy, easy-to-use services.

Strategic intervention

Experience strategy, service and interface design, digital communications, and brand architecture across separate financial-sector assignments.

Enterprise contribution

Experience spans multiple organizations and mandates; this is a sector capability brief rather than a single combined client project.

Financial services & FinTech / Global markets · Brand

Brand and communications across global markets

Standard Chartered Bank / earlier leadership roles

Challenge

Multi-market initiatives required consistent expression while remaining relevant to local audiences and delivery teams.

Strategic intervention

Creative and strategic leadership for international brand activations and marathon-related communications across several hubs.

Enterprise contribution

Demonstrates multi-market coordination and brand systems experience within the firm's leadership history.

Health & development / Climate · Global initiatives

Communicating a global climate agenda

Global Covenant of Mayors / Innovate4Cities

Challenge

A global city and climate initiative needed a coherent identity and accessible interfaces for a diverse stakeholder network.

Strategic intervention

Communications strategy, visual systems, digital interface and rollout support associated with the initiative.

Enterprise contribution

The work created a clearer system for presenting the initiative to international and city-level audiences.

Health & development / Research communication · Energy

Visualizing energy planning knowledge

Stockholm Environment Institute

Challenge

Specialist energy-planning material needed a visual language that could travel across technical and policy audiences.

Strategic intervention

Visual communications and design support for LEAP-related work.

Enterprise contribution

A concrete example of translating complex research for public and institutional use.

FMCG & retail / Consumer · Retail · Activation

Connecting brands with markets at scale

Bidco Africa, Centum / Two Rivers and related work

Challenge

Large consumer and destination brands need clear propositions across corporate, retail, and physical experience channels.

Strategic intervention

Brand strategy, communications, market activation and creative direction in distinct earlier and firm engagements.

Enterprise contribution

Shows breadth across consumer and place-based businesses; outcomes vary by assignment and are not aggregated here.